Introducing Language and Intercultural Communication is a lively and accessible introduction for undergraduates who are new to the area of intercultural communication.
Incorporating real-life examples from around the world and drawing on current research, this text argues against cultural stereotyping and instead provides students with a skill-building framework to enhance understanding of the complexities of language and intercultural communication in diverse international settings. Readers will learn to understand and become aware of power relations, positioning and the impact of social and political forces on language choice and the intercultural communication process. This is the essential text for undergraduate students studying courses in intercultural communication for the first time.
Teaching by Principles is a widely acclaimed methodology test used in language teacher education programs around the world. In this fourth edition, Dr. H. Douglas Brown and Dr. Heekyeong Lee offer a comprehensive survey of practical language teaching options firmly anchored in current research on second language acquisition and pedagogy.
My First Steps to Phonics is a six-book series designed to help young learners develop fluent reading through systematic phonics instruction. Students are carefully guided through the process of acquiring key reading skills such as alphabet recognition, phonemic awareness, and decoding strategies.
Blue Chip is a three-level series designed for beginner to intermediate learners. It has been created according to the principles of multimodality and it uses EnglishCentral‘s videos as a stimulating lead-in to each unit that helps learners predict what a text is about. It introduces multiple forms of communication, such as images, words and video, all related to each other to provide a holistic meaning. The combination of computer-based technologies and multimodal presentation offers a productive learner environment that promotes English acquisition and learning autonomy.
EnglishCentral is an online video player enabling students to learn English through the medium of the video. The videos cover a wide variety of subjects and are divided into three levels of difficulty. The EnglishCentral videos used in the Blue Chip series have been viewed by over 400 students with different levels of competence in English. The selected topics are those which the students found most interesting and useful.
|9789869196680||Blue Chip (Intro)||550|
|9789869166898||Blue Chip (1) with MP3 CD/1片||550|
|9789869196611||Blue Chip (2)||550|